Alchemi Group


Westminster Fire Station CGI's featured in House & Home FT

A vision of the future

The computer-generated images used by developers as off-plan marketing tools are increasingly


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An image of a room at Alchemi Group's Westminster Fire Station development in London (above) was created by Visualisation One, based on a floor plan. The first "white card" 3D model (right) is photoshopped with a rough draft (middle) containing furniture to show the scale, proportion and style. Then the "wireframe" (far right) - a 3D image including vertices and lines -provides the framework for the final image shown to prospective buyers.