Alchemi Group


Westminster Fire Station featured in WhatHouse Magazine

A life of Luxury - Ultra High-End Homes

WhatHouse? takes a look at some of the most impressive, high-end homes available around the country…

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Westminster Fire Station, by Alchemi Group and Far East Orchard Limited, is a former Edwardian Grade II listed Fire Station that will comprise 17 boutique apartments arranged across two buildings linked by a private residential courtyard. The original 1906 Fire Station building will house six of the apartments and a 5,349 sq. ft destination restaurant (yet to be announced), whilst the new build Station House will be home to a further 11 apartments.

Westminster Fire Station is giving a new meaning to luxury living; each property boasts a unique floor plan with interiors by Studio L, London, and sits within a thriving and vibrant prime Central London location.

WhatHouse? spoke to Laura Marino, founder of Studio L, London, about how she approaches designing homes for the ultra-wealthy and how she approached designing the unique home at Westminster Fire Station.

How do you design homes for the ultra-wealthy?

Laura Marino, Founder of Studio L, London says: “The same for any other client - I listen to their brief, read between the lines, and help them articulate their vision. I offer them design solutions they may not ever realise they wanted or needed and pay attention to the details. For each project I always stop and ask myself, how can I add, and bring value, to a client’s life.

“Designing apartments and penthouses for a development with high-capital values is easy. I put myself in the purchaser’s shoes, and even go as far as envisioning a specific lifestyle and the type of person for the space we’re designing. It’s fun to do and it also allows me to emphasise when speculating what will likely be important to a particular client.”

How did you approach designing the unique homes at Westminster Fire Station?

Laura continues “At Westminster Fire Station I started with the concept of marrying the old with the new. I asked myself, how do I carry enough of the character and uniqueness of the fire station through to the new build, without alienating the modern architecture and design created by Openstudio? And vice versa, how do I modernise the fire station enough without stripping it of its immense personality?”

“I then envisioned myself as an owner, and how I would feel from the outset when I walked up to the building. How my journey would be through the lobby up to my apartment, also what would I appreciate and tolerate about owning in such a quirky development for my hard earned money! Again, it’s about looking at how I can design to bring value into people’s lives so they feel privileged to live there.”

For more information about Westminster Fire Station, visit

Find out more about Studio L, London at

Prices start from £850,000 and sales are set to launch later this year.

Alchemi Group