Alchemi Group


architecture, development management, interior design, interiors, property development, RIBA winner

Whilst on the roof of the existing 1980’s office building taking in the dynamic view of Victoria Street, Alchemi were struck by how reminiscent the view was of New York City. This inspired the creation of the first development of true New York Loft style apartments in central London. 

Studio L, London, the interior designers developed the creative direction and conceptual brief for the architectural competition. Stiff + Trevillion were appointed for their first collaborative project together.

The development consists of 57 loft-style apartments which feel authentic to New York City with light-filled, expansive spaces, 2.9m ceilings and 5m wide window bays and unique floor plates contributing to make this development a one-of-a-kind in central London.

The spacious apartments range from 800ft2 studios to four stunning three-bedroom penthouses, which are all over 2,500 ft2 and have dual views taking in several of London's most iconic landmarks. The development offers amenities such as 24-hour concierge, residents' gym, parking, a communal courtyard garden and an 8th floor sky terrace where residents can relax and enjoy southern panoramic views across the city.

David Spittles of The Evening Standard Homes & Property section called 55 Victoria Street “Best for Design Buffs” and the development won the prestigious RIBA London Award.

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